Design PrinciplesNovember 2013 (updated in 2015)
Freedom is the base of creativity. Creativity is the base of culture. Culture is the base of Design. The more advanced the culture is, the better the designs are. Good design follows then leads the culture, but only the one's who live in the future can move forward a culture.
Living in the future is experiencing possibilities beyond the boundaries of the culture, thus it's essential to leave it behind to discover unseen beauties.
Beauty is the universal sign of simplicity, the more simple is something the more effective. Being more effective is the key to competition and conquering. Design is mans way to put beauty into it's creations.
We want beauty in our creations because our life depends on what we create. Markets are tied into the very fabric of our daily lives and beauty defines the place of our products in the market.